Never underestimate the power of branding. There are lots of CBD products for consumers to choose from, so how do they decide with the wealth of options? If your brand is strong then you’ll have a better chance of standing out from your competitors.
There has proven to be additional hurdles for businesses in the CBD industry to build brand awareness. Keep reading for five key steps to take to make sure that your CBD brand grows consistently.
1. Create a strong brand
The market for CBD is growing rapidly. The Hemp Business Journal estimated that sales generated by the hemp-CBD market will grow from $390 million in 2018, to approximately $1.3 billion by 2022(https://www.hempbizjournal.com/cannabis-beginning-ante-bets-hemp/). Because of the increasing number of CBD-related businesses entering into the mix, you want your brand to stand out and grow along with the industry.
Branding is one of the most important parts of your business that deserves ample thought and time. Consumers are inundated with CBD products that all seem similar to them. A unique brand will help you stand out in a competitive space and attract your target audience.
The design and quality of your brand is essential. Focus on the design of your logo, website, and packaging. Keep your target audience in mind and what that demographic would like to see in their CBD brand.
2. Be helpful
Your potential consumers might not know much about your CBD product. There is a lot of new information about CBD and its benefits, and people will most likely have questions. How you engage with your customers and potential customers says a lot about your brand and its mission.
Since the legal CBD industry is relatively new, many people will need educating before they decide to purchase from you. As a brand, you have the opportunity to be the source of that information. If you’re helpful and informative, people will take notice of this and spread the word about your brand.
Nowadays, many people ask questions via social media, so make sure to be responsive to questions and comments on your brand’s social pages like Instagram and Facebook. Customer service is an important part of any brand. The way in which you respond to customers can affect your brand’s customer reviews which in turn affects who decides to buy from you.
3. Invest in social media
Investing your time and energy into social media is one of best ways to grow an audience and build your brand. Since CBD can’t yet advertise on social media, you’ll need to follow best practices for Instagram to grow your following organically.
A good brand has brand personality guidelines and stays consistent with the brand’s personality when creating content. Focus on things like image quality and design, post content, and engagement with your followers. Images of your products are great, but you can also include relevant news in the CBD industry, company culture shots, general information about CBD and the industry, and any events that your brand has attended.
Engagement with your followers is also integral to growing your brand. Not only should you be helpful and answer any questions on your posts, but also try to frequently like and respond to people’s comments.
Trying to grow your brand quickly on social media? Make sure to check out our Instagram marketing solutions for CBD businesses. We can help you grow followers, traffic from Instagram, and online sales.
4. Go to events
By attending events–whether they’re CBD-related or related to your target audience–you get a chance to showcase your brand. You’ll be face-to-face with potential consumers so if you show up prepared and are engaging with people, then you’ll leave a positive, lasting impression for your brand.
Some examples of events that are great for CBD companies to attend include concerts and music festivals, markets, and food and drink festivals. Just make sure that the event makes sense for your brand to attend. As long as you have a clear idea of who you target audience is, then picking and choosing what events to attend will be easy.
It’s also wise to check with the event to see if they are accepting sponsors. If it’s financially viable for you business, then this is a great way to grow your brand’s awareness and support related industries.
5. Network with others in the industry
The CBD community is a strong one and there are increasingly more CBD-related events, large and small, that are being organized. By attending, you’ll be able to network, which will help your brand flourish. Both CBD events and conferences are great ways to meet with professionals in the industry and build valuable connections.
There’s also a chance you’ll be able to build partnerships. Depending on the event, there will likely be CBD suppliers attending; be on the lookout and be open to mingling and discussing business. You never know where a new opportunity will arise.
There are always new ways for your business to grow. By meeting others in the CBD industry, you’ll be able to connect with like-minded people and share ideas. And since advertising restrictions are tough, learning the ins and outs from those who are in the same boat will be beneficial to your brand’s growth.